The Prosperity Playground

Behind the Brand: Alexa Suter of HUHA on Turning Recurring UTIs Into a Category Disrupting Brand & Landing a $20M Dragons’ Den Deal

Anna Lozano Episode 34

Today I'm joined by Alexa Suter, founder and CEO of HUHA, the revolutionary mineral-based intimates brand disrupting the women’s wellness space. What began as a personal health solution has now scaled into a multi-million dollar global brand, with over a million pairs sold and the largest deal in Dragon’s Den history: a $20M investment from Arlene Dickinson and District Ventures.

This conversation is a behind-the-scenes look at what it really takes to build a product-based business with purpose, pitch to investors with confidence, and scale in alignment with your body, intuition, and vision.

We explore:
• How a recurring health issue sparked the idea for HUHA
• Going from “A to B” without needing the full roadmap
• What it really felt like to land a $20M deal on TV
• The power of brand story, community, and authenticity
• Why HUHA is expanding beyond underwear and how

True prosperity is built when your vision, values, and leadership align. If this conversation expanded your perspective, tag us on Instagram @_annalozano so we can celebrate your momentum and head to annalozano.com for tools and mentorship to support your next level.

Connect with Alexa:
20% off with code: PROSPERITY at https://hu-ha.com
https://www.instagram.com/alexasuter
https://www.instagram.com/wearhuha 

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